2024五一打工人躺平生活节主题活动策划案-58P.pptx

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1、,躺平生活节,五一活动,LAIPING LIFE FESTIVAL,2024,lIE fLAT,05.01,打工人躺平生活节,lIE fLAT,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LETS GO,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,生活节,躺平,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,lIE fLAT,但其实在高喊“躺平”的背后，大多数年轻人在“内卷”与“躺平”之间

2、反复挣扎。卷又卷不动，摆又摆不烂。过上了一边濒临崩溃，一边又热爱生活的45度人生。,LETS GO,躺平生活节,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,谁还不想做个“躺平”的打工人呢？在无数个躺不平的打工人背后，是逃离格子间，对于没有天花板的惬意生活的向往。,LETS GO,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,躺平生活节,在这个专

3、属于打工人的节日，我们为打工人提供了一场真正可以躺平的活动。在天地间肆意的躺平。将坏情绪拿出来晒晒，让打工人高压的生活停下来喘口气，给身体和精神都回回血。,e7d195523061f1c014067dcdecc575152f10ae646ff30371FC14E04CBD8A0595D57F6CDBA823B518523CA698145CBBEA65F877A6E3997D6B8DEF6052BA829DF3F176213BBC8D816D7081C6C9F914C69E7E33D01CF4CFC4F0B8332604AEEAADA689D0629849196E74EDFA1F5613F83A

4、8B16F19C391E1E9680B21162E1BAF9A8E1EC7D7980BAAC6D66FBEB5BDB8C3E224B,以“躺平研究所+躺平有好市+躺平电影院”几大主题区域的设置。为打工人提供一个真正解压放松的欢乐场。把那些有点发霉的坏情绪都搬出来晒一晒，在五一小长假让每个打工人都收获快乐和能量满载回归。,LAIPING LIFE,LAIPING LIFE FESTIVAL,CONTENTS,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,活动概述,LAIP

5、ING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,活动内容：结合5月营销节点，定制一个专属于打工人的活动。借势网络热梗躺平定制一个可打卡、可吃可逛的躺平生活节主题活动。,活动概述,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,五一小长假是一年中的重要营销节点，结合节日特点定制打工人躺平生活节活动。在短期内制造大量热点话题。吸引目标客群关注，提升热度，聚集人气

6、。有效增加到访量，促进项目销售工作。,传播思考,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,前期宣传,LAIPING LIFE

7、FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,结合五一节点特色，融入活动主题元素定制预热主题海报。在海报上搭配躺平相关文案，引发群体共鸣。投放于微博、小红书、微信朋友圈等平台，在活动前期预热发酵。,预热主题海报,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,发起互动话题,在社交媒体上发起互动话题讨论#小黄脸躺平职场语录#提升活动热度。,LAIPING LIFE FESTI

8、VAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,定制活动主题H5。为活动的三大部分躺平研究所躺平有好市躺平电影院分别设置互动游戏。通过H5互动让客户提前体验到活动的乐趣，为活动实现引流的效果。,定制主题H5,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,躺平打工人图鉴,定制地产IP形象的#躺平打工人图鉴#不同时段的躺平图引发打工人共鸣。,LAIPING LIFE FESTIVAL L

9、ABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,定制持续躺平形态的倒计时主题海报，同时将活动内容融入到倒计时海报。提升受众对于活动的期待感。,倒计时海报,活动规划,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,躺平研究所,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,躺

10、平步道,躺平研究所地面以绿白相间的地贴形式设计行走步道。配上解压文案。让行走在其间的客户感受治愈感扑面而来。,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,躺平不蕉绿主题墙,躺平禁止蕉绿互动主题墙，给你的生活加一点“绿”，一抽一插间治愈所有坏情绪。从今天开始禁止焦绿！,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,客户在营销中心入口处由工作人员引

11、导转发活动海报到朋友圈即可领取一份春日小草草。用盎然的春意缓解鸭力！,植此春色来躺平,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,躺平研究所,躺平研究所通道规划,通道处设置绿色主题装置，搭配活动主题文案。快乐摸鱼卷不动了来躺平可以加班但没必要等文案，超解压！,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,当代打工人总被一些莫名其妙的情绪影响，卷

12、又卷不动，躺又躺不平。今天一次性让这些奇奇怪怪的情绪变成泡沫，实现真正的躺平！,情绪泡沫打卡点,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,把盎然的春色搬进营销中心内，让客户进入其中尽享春日野趣，一眼望去生机勃勃，就这样躺在春日的小美好里。,立即躺平打卡点,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,躺平划水区域,充气躺平船的设计。在这里没有

13、PUA、没有KPI。只有尽情的划水摸鱼。,躺平有好市,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,躺平有好市门头,市集入口处放置异形主题门头搭配花朵元素。让人感觉春日的气息扑面而来。,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,躺平有好市小彩旗,每个摊位用彩色小挂旗附有活动主题文案，跳动的颜色赋予摊位春日活力。,LAIPING LIFE FE

14、STIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,摊位形式推荐,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,以解压的绿色为摊位物品主色调。物品涵盖“莓有烦恼”“放青松”等解压好物。,躺平不焦绿摊位,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,躺平有好市

15、,春日小fafa摊位,不管是移动花束车还是气球花束或是花艺饰品。都能在市集中找到。这里贩卖有关于花的一切美好。,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,复古自行车+老式手冲设备，无处不彰显着年轻人的个性生活。作为移动摊位在市集中穿梭在合适不过了！,咖啡哪有上班苦移动摊位,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,围炉煮茶可以说是从冬天火

16、到了春天。在这个春天趁着天气不燥。跟你的好朋友一起约起来！,围炉煮茶躺平生活摊,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,躺平摆烂摊位,不管是反内卷还是躺平，打工人最重要的就是“禁止蕉绿”了。各种放轻松的好物在摆烂摊出售。,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,解忧杂货铺,各种潮玩手办、工位有了这些小摆件，做个快乐的“打工鸭”！,LA

17、IPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,不加水的果蔬汁与茶汤的碰撞，还原蔬果本味。每一口都能喝到的新鲜，是源自春天的滋味。,春滋茶饮摊位,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,躺平电影院,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY

18、ACTIVITIES,天幕、沙滩椅、露营灯、户外投影配上泡泡机，可以说是浪漫的集合了。在观赏电影的同时还可以180度无死角的享受夜景，吹着晚风看着露天电影。去奔赴一场春日里的浪漫吧,躺平电影院,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,躺平电影院区域规划,舒服的懒人沙发，让客户实现躺平看天幕电影的自由。开影之前拉上氛围小灯泡。躺平电影院超有感觉！,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FEST

19、IVAL LABOR DAY ACTIVITIES,在天幕电影区侧面设置移动摊位。售卖“电影搭子”爆米花、薯条、炸鸡、可乐、果饮等零食。电影+美食，生活的一切烦恼在此刻都消散了！,电影小零食,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,电影放映规划,活动期间每天放映两部轻松治愈的电影，在18:0022:00时间段限定播放。,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DA

20、Y ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,活动保障,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,成立专项小组,1.由我方指定相应联络人负责此项目

21、的沟通以及内部工作的统筹及安排。2.根据拟定的工作内容，细化分项工作组，并安排相关人员负责。3.并安排定期会议以及临时情况特殊会议沟通活动进度，确保活动顺利进行。,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,活动文档管理,执行文档活动执行方案、活动执行时间表、细化流程表、岗位规划表、物料布置施工图、物料布置规划、物料清单、物料设计方案-培训类文档培训时间规划表、工作人员培训指引、工作人员培训手册、安保人员培训指引,LAIPING LIFE FESTIVAL LABOR

22、 DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,工作人员管理,1.活动前的了解及活动沟通2.活动前的工作协调会参与3.活动现场的到场时间的严格规定4.活动前期的培训、执行标准制定,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,LAIPING LIFE FESTIVAL LABOR DAY ACTIVITIES,活动摄像管理,1.邀请经验丰富的活动摄影师及摄像师到场2.前期精准的项目培训和活动需求了解3.熟悉各个活动环节及流程设置4.专业设备及后期剪辑，保证影像效果,躺平生活节,五一活动,LAIPING LIFE FESTIVAL,2024,lIE fLAT,05.01,打工人躺平生活节,lIE fLAT,