2023商业广场万圣节中式主题系列(山海异兽奇遇记主题)活动策划方案-43P.pptx
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1、,Mountain and Sea Classic Exotic Beast万圣节主题活动策划案,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF
2、308D9330C0BA38A997E91,Hallo,ween.,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A
3、997E91,Halloween.,提着南瓜灯的吸血鬼、满脸血妆的僵尸、百鬼夜行的场景每年都在万圣夜上演.,对于这几个万圣节的“老演员”,已经无法满足年轻人对于万圣节的猎奇心理和寻找刺激的节日需求。扮了那么多年“洋鬼”的万圣节,是时候换一种玩法了,过一场有中国属性的万圣节,穿越山海与异兽“对话”,这个万圣节,我们拒绝那些只是消费“洋鬼”和进行恐怖文化娱乐的常规“西式”玩法,我们要过一个有中国属性的万圣节。为万圣节摘掉“崇洋媚外”的帽子,将西方节日中国化,过一个拥有中国文化基因的万圣夜。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A48
4、67354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91,Halloween.,而山海经作为一部古老的神话典籍,具有中华神话“元典”的意义。它用古老的文字记录了中国创世史诗,也记载了许多极具神秘感的奇异怪兽。,相比于西方
5、神话独立的人神谱系,中国神话散落在浩瀚的经史子集中,一度被认为中国是没有神话的民族。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D93
6、30C0BA38A997E91,中西文化的碰撞,都在山海经里,万圣节山海经本次活动基于万圣节的调性,我们以山海经中关于异兽的记载部分为灵感,定制了一场关于山海的异兽奇遇记!,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D00
7、9937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91,Halloween.,在这个万圣夜,一起穿越时空,探寻我国那些古老文明和那些极具神秘感的奇异怪兽。进入山海经中与书中的异兽来一场奇遇吧!,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF
8、67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91,CONTENTS,Mountain and Sea Classic Exotic Beast,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E
9、25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91,感谢您的购买,款款用心之作,致力于创作更优秀的PPT模板。,01,山海异兽奇遇记,Mountain and Sea Classic Exotic Beast,part,Mountain and Sea Classic Exotic Beast,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867
10、354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91,制造热点 引发浪潮 借势山海经IP效应,在常规的万圣节活动中破圈,引发目标客群关注,通过话题持续发酵,为商场持续引流。将东方文化巧妙的融入西方节日,借势活动的文化内核
11、,建立商场的正向形象。,活动目标,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91,Halloween.
12、,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91,用西式节日碰撞东方文化,e7d195523061f1
13、c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91,e7d195523061f1c0600ade85ab8d19863d296bbd6
14、d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7D
15、EAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F7804
16、5DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91,感谢您的购买,款款用心之作,致力于创作更优秀的PPT模板。,02,山海异兽奇遇记,Mountain and Sea Classic Exotic Beast,part,Mountain and Sea Classic Exotic Beast,
17、e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91,Mountain and Sea Classic Ex
18、otic Beast,Halloween.Halloween.,山海经主题海报,结合活动主题“山海异兽奇遇记”设计以经典异兽+万圣元素的海报,投放于微博、小红书、微信朋友圈等平台,在活动前期预热发酵。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811
19、DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91,山海异兽主题巡游,#山海异兽惊现街头#活动前一周,由工作人员COS山海经中经典异兽形象。线下以商街巡游的方式为活动造势。同时,线上以图文、视频的形式宣传异兽巡游,在短期内为活动制造巨大声量。,Halloween.,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67
20、FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91,Mountain and Sea Classic Exotic Beast,Halloween.Halloween.,互动话题预热,发起山海异兽仿妆挑战。邀请专业coser扮成山海异兽的形态拍摄短视频。发布于商场官方账号,邀请网友在评论区上传仿妆照片。各平台点赞量前五的客户将获得山海随手礼一
21、份。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863EFD26A80BA8DF308D9330C0BA38A997E91,Halloween.,活动预热H5,定制活动主题
22、H5“测测你在上古时期是什么异兽”利用官方账号在微信、微博等平台发起H5互动。提升客群参与感,为活动起到线上引流的效果。,e7d195523061f1c0600ade85ab8d19863d296bbd6d3c8047FB0A4867354E4F1E3A7DEAE3C4C4B5C9777EC9E9D7F78045DB0296A4194571101A21F67FC7D6C39966CE50B69116E2EE84E571E25F3C0CCE3E5740733AF67B2A09546601FE97856F3E9A811DAC120FB5B8D009937EB345F0BB0266BCD5E863E
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- 2023 商业广场 万圣节 中式 主题 系列 异兽 奇遇 活动 策划 方案 43