2019年繁星山野 梦迎风地产品牌仲夏之夜系列暖场活动案-43P.pptx

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1、,繁星山野梦迎风,仲夏之夜系列活动,LOGO,在这仲夏之际，从城市走进自然，从自然回到自己，在这“城市森林美学小镇”里仰望那独有的山野仲夏的唯美星空。Existence has all the unparalleled talentThe existence of the Range Rover Natural Legend and Time,以自然的智慧致敬世界的人居理想Paying tribute to the worlds human settlement ideal with natural wisdom.,繁星山野梦迎风山与城无界，繁华不远，迎风即达在你与城市的灯红酒绿之间 赋予岁月

2、一份山与城的情怀you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life,ACTIVITY OVERVIEW,活动时间：2019年6-7月Activity time: August 5 (to be determined)活动地点：项目指定地点Activity location: Project Site活动主题：繁星山野梦迎风 某楼盘仲夏之夜系列活动Theme: Such as the wis

3、h of the ceremony Fanghua Ya Night 活动对象：邀约嘉宾、政府官员、媒体、品牌嘉宾、品牌客户、辐射周边Activity target: Invited guests, government officials, media, brand guests, brand customers,A brief overview of the overall activity,PART ONE,前期宣传 网络造势,more,or,more,more,or,EXECUTION 传统宣传视觉呈现 you will be sent to the top of the mounta

4、in.In the leisurely self-confidence highlighting the years of cultivation honorable life,EXECUTION 互联网宣传:微信，微博，官网推文推送。（通过图文稿发起话题征集，参与者在通过评论留言参与活动，邀请好友为评论点赞，推文点赞获得线下体验星空泡泡屋与豪华房车的机会）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honor

5、able life,线上宣传Online publicity,EXECUTION 循环式海报宣传:通过大量的海报进行循环的宣传，让项目话题持续升温。you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life,EXECUTION 视频宣传:通过在某楼盘拍摄星空大片、视频传递项目价值属性you will be sent to the top of the mountain.In the leisure

6、ly self-confidence highlighting the years of cultivation honorable life,EXECUTION 视频宣传:通过拍摄某楼盘项目唯美山野、视频传递项目价值属性。you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life,EXECUTION 抖音话题讨论:通过对一场城市与星空的对话进行话题讨论，增强线上的宣传力度。you will be

7、 sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life,PART TWO,线上游戏互动,more,or,more,more,or,EXECUTION 前期推广:通过H5小程序扔、捞漂流瓶。（部分漂流瓶中藏有惊喜奖品，每人每天限中奖一次）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting t

8、he years of cultivation honorable life,EXECUTION 前期推广:通过抖音挑战赛发起打卡某楼盘星空泡泡屋获取相应奖品。（抖音点赞满2000以上就可获得相应礼品）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life,都配备大量的礼品作为奖励，增强话题的宣传度与参与度There is no such thing as a sinuous look, th

9、e body of Yushuthe innatetalent is infatuated and intoxicatedJinke is at the top of Huacheng City, and it is the best in the world.,网络造势+线上游戏,EXECUTION 礼品推荐磁悬浮星空幻境蓝牙音箱In the feeling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of living dreams

10、.,EXECUTION 礼品推荐创意星空书灯In the feeling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of living dreams.,EXECUTION 礼品推荐纪梵希午夜星空口红In the feeling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of

11、living dreams.,EXECUTION 礼品推荐星空系列茶壶In the feeling of admiring the heavens and the earth, the elegant life is achieved by the realization of the pursuit of living dreams.,PART THREE,项目落地执行,more,or,more,more,or,现场包装,Content of activities,EXECUTION 公园草坪装饰示意图you will be sent to the top of the mountain.I

12、n the leisurely self-confidence highlighting the years of cultivation honorable life,EXECUTION 草坪装饰示意图you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life,EXECUTION 教堂星空装饰示意图you will be sent to the top of the mountain.In th

13、e leisurely self-confidence highlighting the years of cultivation honorable life,EXECUTION 销售中心装饰示意图you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life,EXECUTION 销售中心装饰示意图you will be sent to the top of the mountain.In the

14、leisurely self-confidence highlighting the years of cultivation honorable life,现场活动,Content of activities,EXECUTION 装饰平面图及活动规划平面图you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life,利用独有的项目特点与地理位置，以极致的感官体验带来不一样的璀璨星空以悦见极致繁星，

15、礼献某楼盘。There is no such thing as a sinuous look, the body of Yushuthe innatetalent is infatuated and intoxicated,线上抖音，推文，微博话题点讨论城市与星空的对话线下用实体活动作为线上支持。利用抖音小视频打卡与线上推文留言点赞传播某楼盘独有的价值。There is no such thing as a sinuous look, the body of Yushuthe innatetalent is infatuated and intoxicate,活动概述,活动时间：7月6日、7月

16、13日、7月20日活动内容：星空泡泡屋活动地点：某楼盘公园草坪活动调性：好友、家庭、亲子,配合网推公司的线上宣传图文，线下进行适合家庭的暖场活动7月份每周推文点赞数第一位活动入住星空泡泡屋的入住权,线下活动Offline activities,（星空泡泡屋）,EXECUTION 星空泡泡屋去欣赏山间清爽的风，去瞭望唯美星空（配零食饮料）。you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life,

17、EXECUTION 泡泡屋抖音拍摄用于网上宣传，结合网推公司一起炒作城市与星空的对话这一话题点）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life,活动概述,活动时间：7月6日、7月13日、7月20日活动内容：星空露营（每周5份）活动地点：某楼盘公园草坪活动调性：好友、家庭、亲子,配合网推公司的线上宣传图文，线下进行适合好友、家庭、亲子的活动（每周推文点赞数26位享受星空露营）,EXECUTION 星空露营+露天电影7月推文中每周点赞数26位客户享受星空露营+露天电影。（配零食、饮料）you will be sent to the top of the mountain.In the leisurely self-confidence highlighting the years of cultivation honorable life,线下活动Offline activities,（星空露营+露天电影）,谢谢观看,Thanks for watching,LOGO,